Because Reebok says so …

Buy these shoes, walk in them, and it will be like working out your legs and glutes but with better results!

Sound like a ridiculous claim? It is.

Reebok will now pay $25 million for making that kind of sales pitch (read the story in USA Today here http://usat.ly/mQ9ZHq).

Reebok — like many, many others — was just trying to cash in on the laziness and self-indulgence of people. Instead of eating right and exercising, people look for a pill, a diet, a machine, even a surgery, that will effortlessly melt away their fat and obesity without having to change their terrible nutrition or require them to get off the couch and get active.

That’s nothing more than wishful thinking that doesn’t work.

The big mistake Reebok made was making a claim without any proof its claim was actually true. Again, like Reebok, people do that all the time. Even in the face of stiff evidence and unbridled truth, we hold to our own personal opinions. The problem with that is, when our personal opinions are confronted with conflicting truth, Truth remains the truth and our opinions fail us.

We allow our opinions to get us into a lot more trouble than a hollow claim about shoes. When our opinions contradict the truth about marriage, about parenting, about friendship, about loving others, about responsibility, about faith, about God, then the cost for clinging to our opinions over the truth can be devastating.

We do it anyway, only this time it’s “… because I said so.”

But thinking it or “feeling” it doesn’t make it so!

Reebok will now pay dearly for holding to its unsubstantiated opinion. How costly will your unsubstantiated opinions be?

Truth may cost you on the front end, but there are no hidden penalties, fees, or fines. Given that fact, it’s worthwhile to re-evaluate what we believe to make sure our opinions harmonize with Truth. Any opinions that can’t be supported by truth are just too costly to cling to.

Scotty